Marketing segmentation is on the rise. If you’re not segmenting your list yet, you’re leaving a lot of money on the table. In this article, I’ll show you how you can use ActiveCampaign and Typeform together to make your marketing segmentation relevant and on point.
Watch this quick video to find out how you can use these two apps to segment your list:
Why use list segmentation?
Segmenting your list helps you deliver the right message to the right person at the right time. It’s great for establishing authority and relevancy with your audience. This, in turn, will ultimately translate to more leads and sales for your business.
To properly identify how you’re going to segment your audience, you need to ask a few questions. For instance:
- What are their interests?
- What is their annual income?
- Where are they in their buying journey?
- What is their personality type?
- What do you need to know from your clients so you can create a unique offer or publish relevant content for them?
These questions can help you create the right message for your segmented audience.
Once you’re clear about what you want to know, you can then start creating your Typeform. Now, what I really like about Typeform is that it’s easy to create logic jumps. This makes your Typeform smarter because it skips non-relevant questions. It’s just like having a real conversation with your audience!
Use this link to get 10% off your Typeform subscription: https://rogier.live/goto/typeform
How to integrate ActiveCampaign and Typeform to segment your list
Go to your ActiveCampaign dashboard, then click on Apps. Then enter ‘Typeform’ in the search bar. Follow the onscreen instructions to integrate.
Once the apps are connected, your Typeform data are sent straight to ActiveCampaign, like so:
You can now view your Typeform subscriber’s info in ActiveCampaign, like you see here:
At this point, you can add your new subscribers to new lists and add new tags as well. This powerful segmenting option is one of the reasons why I love ActiveCampaign.
Click here to get ActiveCampaign: https://rogier.live/goto/activecampaign
ActiveCampaign and Typeform are both powerful apps in their own right. But integrate them together and you have a very powerful tool for on point and relevant marketing segmentation!