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Website Strategy Plan: Selling High-End Coaching Without SEO or Advertising

Selling high-end coaching without SEO or advertising sounds pretty difficult, right? Or, perhaps you’re even thinking it’s impossible! I kid you not, the secret to doing this is actually pretty simple. But the sad truth is that it’s something that most ‘gurus’ out there don’t share with their followers.

Well, I’m not going to make you wait. Watch this video I made especially for coaches and entrepreneurs like you!

Prefer to read? Here’s the video’s content in a nutshell:

Step 1: Start by writing down your business goals

This is the most important part of the whole website launch process. Without a solid and realistic goal, you really can’t expect much success.

Before you read any further, download the website success framework here: https://rogier.live/goto/websitesuccesplan

Start by writing down your business goals, like you see here:

selling high-end coaching begins with solid business goals

You can have more than one business goal, of course, but to keep things simple, I’ll just pick one.

So, let’s say, your most important business goal is to sell your high-end coaching program 90 times next year.

Step 2: Identify your marketing goals

In the next column, write down the marketing goals that will help you achieve your business goal of getting 90 high-end coaching students next year.

identify your marketing goals so you can focus on that to reach your ultimate business goals

Let’s say, your marketing goal is to have at least 180 strategy sessions with potential clients. These sessions can include the following:

  • coffee meetups
  • masterclasses
  • workshops
  • doing calls
  • hosting events
  • webinars
  • one-on-one coaching
  • etc.

In these sessions, this is where you sell your high-end coaching program.

Step 3: Promote the marketing goals, a.k.a. the sessions

The point is that you don’t sell your high-end coaching program directly right away. You need to get your audience’s trust first.

Hook them in by providing them with something of value during those meeting sessions. Once you gain their trust, it will be easier to get them to sign up for your high-end coaching program.

Ready to start selling high-end coaching without SEO or advertising?

Instead of selling your big course right away, focus on selling the smaller marketing sessions first. Work on promoting the free webinar or masterclass or one-on-one coaching sessions. Follow this technique and selling high-end coaching without doing website SEO or paying for advertising is very much possible! 

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